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Explosive Influence Tactics

3 Give people a deadline to order. Tell people if
they order by Sept.15, 2002, they will get a
discount or free bonuses. This will create an urgency
so they don't put off buying. Another example,
"Order before 8:00 p.m. US/EST and get a second
product of your choice for free!"
4 Offer people a money-back guarantee. The longer
the guarantee, the more effective it will be. It could
be a 30-day, 60-day, 1 year, or lifetime guarantee.
You could also offer them double or triple their
money back or a set amount of money back, like
$25. You could also allow them to keep the product
if you can afford to do that, even if they ask for a
refund.
5 Offer a free on-site repair service for products you
sell. This is convenient for people because they won't
have to send it away for repairs and they won't have
to be without the product for a long period of time.
If they have to send the product to you to get
repaired, offer them free shipping.
Chapter 2
6 Publish testimonials on your ad copy. They will
give your business credibility and you'll gain people’s
trust. It's important to include the person's full name
and location with the testimonial. For example, "Jon
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