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The lifeblood of any business, no matter how big/small it may be, is the ability to be known and to attract new prospects and business opportunities. The role of marketing in a company is one of the most vital departments there is because if your clients and prospects can’t find you then you’ll soon have no business! What are the key messages that you want to get across? Where will you advertise? How will you generate a buzz about your business. These are the key questions among many others! So, what are the most effective marketing methods around? During this textbook we’ll cover what the best approaches are for marketing your business more effectively.