Use your author’s resource box to advertise a page on your website that can provide further information on the
product: not just your home page, but one relevant to the product. Whatever it is, it must relate to the product or your
visitor will leave immediately: a good prospect lost forever.
You cannot just rely on article readers to buy your product, but you also need visitors to your site from the search
engines. Optimize your website properly to persuade the search engines that your website is good enough to provide a
visitor with the information they want on your subject.
By combining article writing and SEO, you should be able to drive enough traffic to your website to sell any product you
want.
About Us Page!
Your About Me/Us Page is one of the best ways to promote yourself. It allows you much more freedom than other
pages.
Describe yourself and your Business:
At the top of the page you should describe yourself and your business. Say a little about yourself, how you got into
selling, and what you sell. Also say why people should buy from you instead of the competition. Examples could be that
your website is updated every week; your prices are low etc.
Link to your Feedback:
To prove that you are a trusted seller you should link to your feedback ratings from your About Me page. Just include a
simple sentence like "Click Here to view my feedback."
Provide a Contact Address:
Buyers viewing your About Me page may want to ask more questions so it is only logical that you provide a contact
address. Make it clickable for maximum ease to the customer. For example "You can contact me at any time at:
info@yourdoaminname.co.za."
Provide a direct link back to your Website:
Not all the visitors to the About Me page will have found it through your website. Some may not even be aware that
you own a website. The only way to make sure that everyone viewing your About Me page knows that you have an
website is to provide a clickable link to it. For example "Click Here to visit my Website."
Other Links:
If you have a specific product which you want to promote, or a specific page you want to link to then do it here. For
example "You can visit my Newest Product by Clicking Here."
Customers will use your About Me page to assess whether to buy from you so it's essential that yours is effective.
Privacy Policy Page!
One of the essential steps to protecting your privacy is to understand how to read a privacy policy.
Privacy policies should be made available in some form anytime you are asked to provide personal information.
Financial institutions, health facilities or other businesses that collect your information can be asked to show you their
privacy policy before you give them your information.
If the company does not have privacy policies consider doing business elsewhere. It is a show of respect to customers to
tell them how their information will be used.
Online you will find privacy policies posted on websites. The privacy policy is an indication of the steps they will take to
protect your identity or to inform you of how they will treat the information you provide. Simply having a privacy policy
does not guarantee you any level of protection. To understand what is protected and what is shared you must read the
policy.
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