Design Your Imagination
The use of Images in the Web Design
The use of images in web design is no less important than use of textual content.
Images cause visual appeal to the users visiting the web pages. Instead of viewing a dull
or boring page crammed with only information, it will be a user’s pleasure to visit a web
site that offers graphical representation and attractive images. The intelligent use of
relevant and attractive images on web pages creates a great influence on the mind of the
The images are able to generate memorable impression on the mind of the users long
after visiting the particular site. In case of commercial web sites the proper use of
images help the users to gather some idea about the products and services offered by a
company. The methodical use of images can also influence their buying habit.
Images some times speak more than a thousand words. Visitors of a web site often
prefer an image that is descriptive enough to form a fair idea about some thing instead of
going through a long passage of text. Thus images can be a good medium of
communication with the readers or the target audience of the sites.
In web designing, both dynamic and static images are used. Recently Web 2.0 design
supports dynamic images on web pages. But prior to Web 2.0, the static web pages
designed with Web 1.0 supported only static images. With the use of Web 2.0 for web
designing, the course of using graphics and content changed drastically. Though it is a
heated debate whether content is superior to images or vice versa in case of web design,
it has been found that both are complementary to each other.
For web designing different kind of images are used. The mostly used image formats in
web designing are jpeg and gif as well as animated and interlacing images. With the
advent of Web 2.0 it has been observed that the use of images on sites had decreased
compared to Web 1.0. Earlier flat images composed of single color were used for sites.
Images used with Web 2.0 are not only dynamic in nature but also utilize multiple color
display. With modern web design trend, images are also used as background of web
2008-2010 © Brainware Consultancy Pvt. Ltd.