Design Your Imagination
Use of Font: For logo design, more than two fonts should not be used. Use of different
types of fonts may cause confusion and distraction. It is preferable to use standards fonts
for logo design, like Arial and Times New Roman. For better clarity in smaller format
reproduction of a logo, the font style should be kept non – script. There can be
exceptions when the logo is used as the script font to substitute the name of the product.
Registration and Trademark: Before publishing any logo it is better to check whether
it is, even unknowingly is violating any trademark or registration right. Once the final
design for a logo is complete, it is always wise to register the logo in the name of the
Testing a Logo: Most of the time, a logo consists a text or a tagline along with it. So it
is better to test a logo in different formats. It is better to ensure whether the clarity of
the logo is maintained even in smaller format representation. Different combinations with
text and graphic can be done. For testing, logo should also be designed in separate
The design of a logo should be so that it can adapt itself and flexible enough to change
itself with time. A logo design should be such so that it remains memorable in the
subconscious mind of the target audiences from the very first glance.
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