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By: Paurav Shukla
Marketing research is a critical part of marketing decision making; it helps in improving management decision making by providing relevant, accurate, and timely information. Every decision poses unique needs for information, and relevant strategies can be developed based on the information gathered through marketing research in action. Too often, marketing research is considered narrowly as the g...
By: David Webb
Based on my experiences as a student and then a lecturer in psychology I've put together a survival guide for psychology students.
In producing the Psychology Student Survival Guide I've kept one main thought in mind; namely, if I was to go through my psychology education again - beginning when I first started considering studying psychology, right through to graduation and beyond - what inform...
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