DJ Marketing Bible by DJ-Lounge - HTML preview

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 Taking A Break Between Events

When you’re an aspiring DJ struggling to throw even one or two events a month, you’re happy about every gig you get. However, when you’ve had a taste of some success and suddenly are throwing three or four events per week, it’s easy to get used to it. You might be thinking that your DJ career has finally taken off and things won’t ever be like before and there will always be a new event waiting for you just around the corner.

At the same exact moment you’re thinking those thoughts, life will decide to snatch those opportunities from you. It might not happen to some DJs, but more often than not, it will . No new events or the occasional minor gigs for as long as a month. Maybe more. Either the venue you had frequented goes out of business, the promoter you’ve been working with found someone else, your music style is having tough times or there are simply too many fresh DJs on the local scene. Whatever the reason, things like that happen and you need to be ready for them when they come. You have to know what to do!

Keep working on your music

When events are all dried up, music producers go ahead and start making new tracks. DJs should be taking a similar course of action. If you don’t produce any music of your own, make a new mix instead. Do what you’re good at doing and promote yourself in the process.

It can’t just be another mix with nothing special about it. You have to make a bomb! Make a mix that will blow people off their seats, onto the dance floor, no matter where they are. Easier said than done, of course, but there are not current events. It means you have all the time on your hands to make that new mix something special, so it has to be that good!

 Once you’re done with making it, send it out to everyone you know and anyone who happens to know you. Distribute it over the Internet and give it to your friends so they can pass it on. Make sure everyone has it and don’t forget to launch some promotion on Facebook and other social networking sites.

Don’t hold back your efforts. Specifically target the local music scene by handing out free mix CDs on all the hottest events you can find. Promoters are your priority, but fans should get your free CDs as well . Finally, just show up and be there. It may not seem like a big deal when you’re at an event merely as a guest, instead of working it as a DJ, but it could surprise you with some unexpectedly good developments for your career. Sometimes all people need to offer you the next job is actually meet you. Make sure they do and don’t take a break between events for longer than you have to!