Creating Compelling Customer Value Propositions
Among the many challenges you face as a business owner in today’s
crowded market, perhaps the most difficult is effectively communicating
your Ðstory“: What value does your business and its products and
services deliver? Who is it delivered to, and how?
The key to winning business, selling more, and earning higher margins is
developing clear, easily articulated customer-focused value propositions,
and communicating them convincingly to your customers.
Written by Mark Neely