Not a member?     Existing members login below:

Business Textbooks Ebooks

Buyer Behaviour

Buyer Behaviour

Downloads: 520

Published: 2 years ago

Rating: Rated: 3 times Rate It

  • 1 star
  • 2 stars
  • 3 stars
  • 4 stars
  • 5 stars

Author: Frank Atkinson

Book Description Report this book

The best salespeople understand that people buy differently. Some people buy quickly, on impulse, others buy slowly, doing research and comparing options before making their decision. This book identifies the 4 main buyer types and describes how to recognise them and how to sell to them. Having a single sales strategy is no longer enough. Most salespeople use friendship as their main selling strategy, which is fine with certain buyer types. This book demonstrates that there are other approaches that can be more successful when applied to those buyers who don’t necessarily want to be your friend.

ABOUT THE AUTHOR

Frank Atkinson

This book has been written to help you become more successful in sales. The Sales Training Consultancy has one of the most visited sales training websites in the world. www.salestraining.co.uk and his company has an impressive worldwide client list. Frank employs a team of highly experienced trainers who train and develop salespeople in all industries to sell more and to sell more profitably. His courses are highly motivational and fun. In this book Frank brings his wide range of experience and expertise into play giving simple, practical and tested advice on sales and selling.

Other books by author...

  • Closing the Sale
    Closing the Sale Business Textbooks by Frank Atkinson
    Closing the Sale
    Closing the Sale

    Reads:
    0

    Published:
    Apr 2012

    Everyone who sells wants to close more sales. Closing techniques have always been a major part of sales training courses. The problem is that a lot of these c...

    Formats: PDF

  • Customer Care
    Customer Care Business Textbooks by Frank Atkinson
    Customer Care
    Customer Care

    Reads:
    584

    Published:
    Apr 2012

    When interviewed by the confederation of British Industry, professional buyers ranked service levels more highly than product and price (although that’s not w...

    Formats: PDF

  • Sales Planning
    Sales Planning Business Textbooks by Frank Atkinson
    Sales Planning
    Sales Planning

    Reads:
    299

    Published:
    Apr 2012

    Sales planning is a key skill that all salespeople need to master. Frank Atkinson, managing Director of the Sales Training Consultancy, www.salestraining.co.u...

    Formats: PDF

You may also like...

Remove