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Buyer Behaviour

Buyer Behaviour

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Published: 2 years ago

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Author: Frank Atkinson

Book Description Report this book

The best salespeople understand that people buy differently. Some people buy quickly, on impulse, others buy slowly, doing research and comparing options before making their decision. This book identifies the 4 main buyer types and describes how to recognise them and how to sell to them. Having a single sales strategy is no longer enough. Most salespeople use friendship as their main selling strategy, which is fine with certain buyer types. This book demonstrates that there are other approaches that can be more successful when applied to those buyers who don’t necessarily want to be your friend.

ABOUT THE AUTHOR

Frank Atkinson

This book has been written to help you become more successful in sales. The Sales Training Consultancy has one of the most visited sales training websites in the world. www.salestraining.co.uk and his company has an impressive worldwide client list. Frank employs a team of highly experienced trainers who train and develop salespeople in all industries to sell more and to sell more profitably. His courses are highly motivational and fun. In this book Frank brings his wide range of experience and expertise into play giving simple, practical and tested advice on sales and selling.

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