Introduction......................................................................5
Setting Up A Blog...............................................................6
Cost Of Running A Blog......................................................6
Time...........................................................................7
Energy........................................................................7
Passion.......................................................................7
Money.........................................................................8
Emotions.....................................................................8
Benefits Of Having A Business Blog....................................9
Marketing & PR.............................................................9
Establish Expertise........................................................9
Direct Communication...................................................10
Control Of Information..................................................10
Collaboration...............................................................11
Credibility....................................................................12
Content.......................................................................12
Frequency Of Posts............................................................12
Types Of Posts.............................................................13
Blogging Yourself..........................................................14
Ongoing Contributors....................................................14
PLR............................................................................14
Guest Posts.................................................................15
Ghostwriters/Bloggers...................................................15
Marketing..........................................................................16
Commenting................................................................16
Social Media................................................................16
Advertising..................................................................17
Ad Space On Other Blogs...............................................18
Adwords......................................................................18
Text Links....................................................................18
Paid Reviews................................................................19
Giveaways...................................................................20
Competitions................................................................20
Mailing List..................................................................21
Getting Traffic....................................................................21
Types Of Posts That Attract Traffic..................................21
Directory Submission....................................................22
Search Engine Friendly Posts..........................................23
