Brand Your Way To Success
“Building a Buzz” with Word of Mouth
Marketing
Before technology changed the way we do business forever, Word of Mouth marketing was limited
to local communication – usually verbal, telephone or over the fence conversations – or written
correspondence. Today, Word of Mouth marketing describes a larger group of marketing
techniques that includes buzz, viral and social media marketing. Businesses can choose from a
wide range of tools designed to foster and spread a positive customer referral to potential
customers nearly anywhere in the world.
Here are some basic ways to use word of mouth techniques to grow your business and build your
brand:
• Find the online communities that will be most receptive to receiving information and
forming positive opinions of your products or services. Create an article or write a blog
posting and join. See if you cant get a discussion started.
• Pinpoint the heavyweights on each network that is closely relevant to your business. Youll
recognize them as the members with the largest group of connections. Get to know them
and gain their trust, youll want their help in spreading the word about your business.
• Seek out industry recommendations and use them to bolster your reputation. Funnel their
recommendations into a small niche community and let the buzz grow accordingly.
• Recruit interested parties and offer them free product or service to use and then post about
online within the context of their social connections. This technique works well offline as
well as online.
