Brand Your Way To Success
Join the Network! Using Social Websites to
Build a Powerful Brand
Social networking websites are a natural tool for small businesses that have not yet reached their
goals of building an easily recognized and respected brand. Users invest their time and attention
in sites such as Facebook, MySpace and Twitter with one obvious purpose – to elevate their
profile – and the site owners focus on providing users with all of the support and tools they need
to get noticed in the online community.
Social network success takes time and effort, from account setup through building a following and
nurturing online relationships to the point where discussing your business and its offerings
becomes a comfortable and natural next step. If you have a few hours to spare on a regular basis,
you can make real progress using social networking technology to build your brand and raise your
reputation above that of the competition.
Log onto social websites and use them to:
• Build anticipation ahead of the release of a new product and publicize its addition to your
current line.
• Create a stir about your business among members of a social networking community.
• Gather feedback from other users about your business as well as opinion about special
issues that affect it.
Social Networking sites create an interconnected web of users who pass along information and
opinion within their websites and between them, as most users who use accounts on one site are
