Brand Your Way To Success
Creative Networking and Brand Building
with Business Cards
Business cards are a readily available, low cost way of promoting your business and developing
and expanding your network of customers and professional colleagues. They introduce your brand
to people around the world, or your city, increase the brand recognition of your business. Be
creative in developing a plan for creative use of your business cards and youll increase traffic to
your website, sales, profit and the reach of your business network with a small investment of time
and money.
First of all, inventory your current supply of business cards. Are they packed away in a box or
gathering dust in a corner? How many do you have? Are you happy with the design? Is all of your
contact information on the card – is it correct and up to date? Does the card bear your company
logo?
Do whatever you need to do to stock up on a healthy supply of business cards. Be sure that the
design is uniform in comparison to your other branding materials to boost brand recognition.
Beyond that – here are some other ideas to help you get the most from this often overlooked
advertising/branding/sales tool within the business world and your community.
• Add value to your business cards on the next reprint, or print a special batch with a value
added offer on the back. Include a discount offer, special coupon, admission to an event,
punch card device or another premium benefit. Give it some thought and customize a
promotion that fits your business, and be sure to set a deadline for use.
