Brand Your Way To Success
The Top Ten Internet Brands: Learn from
their Success Strategies
A review of the top ten Internet brands brings to light a group of successful branding strategies.
These are companies that researched their markets extensively, developed their products and
services to meet consumer need and preference, and then planned and executed the brand
building strategies that propelled them to the top of the industry – the most recognizable and
popular businesses on the Internet.
Here are the top ten companies in terms of brand recognition, strength and profit potential. They
all operate globally, taking full advantage of available web media to promote themselves and sell
their products. They all provide products and services targeted toward business and consumer
use, and aim to improve the fortunes and the lives of the consumers they attract. Consider their
beginnings, strategies and current industry standings and see what you can learn about brand
building from their stories.
• Google – not a surprise, really. The company began as a user-friendly search engine and
branched out by offering other services- all geared toward the user. It continued to grow by
partnering with other entities and acquiring smaller companies to increase offerings.
Google marketed itself as a user dedicated, non –greed oriented company that was
considerate of the environment and has benefited from positive, wide spread word of
mouth publicity. Its logo is widely recognized and is customized for special occasions and
holidays. As with most of the Internet services based companies, it offers free products
that can eventually lead into paid services that users graduate to purchasing. Much of the
companys revenue comes from innovative advertising sales programs.
