TABLE OF CONTENTS .......................................................................................2
INTRODUCTION ..................................................................................................3
WHAT ARE BLOGS? ............................................................................................3
WHAT CAN BE INCLUDED IN A BLOG? ...................................................................3
WHY BLOG?........................................................................................................4
BUSINESS BLOGGING!......................................................................................4
WHAT IS BUSINESS BLOGGING?...........................................................................5
SMALL BUSINESSES AND B-BLOGGING ................................................................5
ADVANTAGES OF BUSINESS BLOGGING................................................................7
Boosts Online Branding ...............................................................................7
Enhancing customer relationship programs.................................................8
Enhances Search Engine Optimization .......................................................8
Better Tool for Media and PR ......................................................................9
Enhances Niche markets.............................................................................9
BLOGGING FOR BUSINESS ..............................................................................9
BLOGGING RESOURCES.................................................................................10
BLOGGING SOFTWARE & TOOLS ........................................................................10
WORDPRESS ..................................................................................................10
Installing WordPress..................................................................................11
Popular WordPress Plugins .......................................................................12
BLOGGER........................................................................................................13
SETTING UP YOUR BLOGGER ACCOUNT ............................................................14
Step 1 – Getting Started ............................................................................14
Step 2 – Create Your Account ................................................................15
Step 3 – Name Your Blog ..........................................................................16
Step 4 - Choose Your Blog Template ........................................................17
Step 5 – Generate Your Blog.....................................................................18
RSS AND BLOGGING .......................................................................................19
HOW DOES RSS ENHANCE BLOG PERFORMANCE? ............................................20
MAJOR BENEFITS OF USING RSS FOR BLOGGING ...............................................20
Higher Search Engine visibility ..................................................................20
HOW TO ADD YOUR RSS FEED TO YAHOO! ......................................................21
Adding Your Content .................................................................................21
GETTING YOUR FEED LISTED ON MSN .............................................................22
WEBSITES AND DIRECTORIES FOR HOSTING/SUBMITTING YOUR BLOGS .................23
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