Have you ever wondered what separates the big name guru's from the average
small marketer? It's obvious, if you think about it.
The big marketers all write. Whether it's articles or eBooks, they all take
advantage of the power of the written word.
They know that authors are are automatically considered authorities. The
average person thinks whatever they read is true. The person writing it must be
an expert.
Listen to what Joe Vitale has to say about it. “The author is the author-ity.”
Pretty strong words from “Mr. Fire.”
They also know that writing is extremely prestigious. Writing is the fast-track
to fame. Our society places a high value on writers.
Think about those two facts. While most marketers are trying to promote
products and services, the savvy marketers are promoting themselves, through
writing.
In their quest to stand head and shoulders above their competitors, they write.
It just makes sense.
If given a choice between handing their hard earned dollars to an anonymous
marketer or spending it with a recognized authority, the authority will grab the
sale nine times out of ten.
So how can you get on the fast-track to fame and fortune?
Start writing informative articles. It's the easiest way to get your feet wet and
to start branding yourself as an expert.
