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AdSense Revenue Exposed

The position of the AdWords ads is based on the bidding amount of keywords of
an ad. Obviously, the higher the bid, the higher the position the bid buys you. For
instance, if the highest bid for the keywords “Internet marketing” is 80 cents per
click, you can get top position by bidding 90 cents. Then every time someone
clicks on your ad, Google would charge you 90 cents, and you would retain the
top position until someone else bids more for the same search word placement.
Google AdSense, as stated earlier, is an extension of Google AdWords. It takes
the AdWords concept and moves it off of Google’s search page and onto
thousands of other web pages. The ads that are displayed on the websites are
Google AdWords ads.
It’s good for the advertiser, who gets more and broader displays, for Google, who
charge more for this program, for you, who will make money from the
clickthroughs on your pages, and also for the consumer, who will see cool ads for
stuff they are probably interested in!
So how exactly are you making money from all this? You earn a share of the
pay-per-click amount, every time a visitor clicks on the ad. So you just need to
get ads on your site…
How the Ads Get On Your Site
Once you join the AdSense program – and Google approves your site or sites,
which we’ll cover in detail shortly – the actual process of displaying ads on your
website is extremely simple. You are provided with a small HTML script, which
you can paste anywhere on your webpage. You may paste this code any number
of times and on multiple pages, and watch the ads get served! Google
automatically places AdWords ads that are most relevant, from its extensive
advertiser base. Google employs various sophisticated algorithms to determine
the relevancy of the ads to your content.
© Copyright 2006 by Michael Rasmussen and Jason Tarasi - All Rights Reserved.
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