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AdSense Revenue Exposed

Part 3: Summary and Additional
Resources
AdSense Do’s and Don’ts
Now that you know what AdSense is all about, we can offer the following do’s
and don’ts – which more or less summarizes everything we’ve said so far.
Do’s
The first rule of using AdSense is to follow their terms of service. Google has
exceptional monitoring ability, and if they find any violation of their TOS, your
account will be suspended, rendering all your efforts moot.
Consider having a number of informative pages about varying topics but with a
consistent theme for your website. That way you will have more ads to choose
from and can possibly maximize your CTR.
Use keywords to your advantage. Higher paying keywords will usually but not
always yield more rewards. Think relevance. Also use variations of keywords for
added advantage.
Provide unique information on your web pages. The more specific the content of
your website is, the more targeted your ads will be, and the more effective.
Always focus on providing good quality information!
Experiment with various ad formats on your web page and choose those that
suite your website. You can choose to display ads with different formats on one
page.
Position your ad block in such a way that the ad is visible and yet it does not put
off the readers. Ideally, place your ad in the top section of your webpage which
can be viewed without scrolling down.
© Copyright 2006 by Michael Rasmussen and Jason Tarasi - All Rights Reserved.
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