AdSense Revenue Exposed
Google offers a great free tracking feature known as ‘Channels’. You can use
these channels to track ads on specific URLs or to categorize ads based on their
formats, keywords, location on web page and so on.
You can choose from two channel types offered by Google.
This will help you track the performance of your web pages without altering your
ad code. All you need to do to track your performance is to enter a full or partial
URL in the channel and you’re done. A full page URL will track the performance
of the specific page having that address. If you want to track all the pages on a
specific domain, you need to enter a top-level domain name.
Custom channels are used to track the performance of your webpage based on
the criteria that you specify. You can choose what specific factor you would like
to track and customize the channel according to your requirements.
As the name suggests, custom channels are very flexible, and if you have ever
used any kind of data reporting tool you will find setting them up easy and logical.
You can have up to 50 custom channels!
You can compare the performance of different ad formats and the relevancy of
ads. You can also compare how ads on one page are performing when
compared with ads on other pages. You can do so by assigning each group of
pages to a specific channel and eventually comparing results in your customized
channel reports. You can also see where your clicks are coming from by
assigning a channel to each of your separate pages. Also, it is a good idea to
name your channel in such a way that it is easy to identify different channels in
reports, especially if you are using a dozen or more.
© Copyright 2006 by Michael Rasmussen and Jason Tarasi - All Rights Reserved.