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A to Z about RSS

1. Prompt delivery of your Internet content to end-users
The first step in marketing your product is to get your content delivered to
end-users. Only then can you communicate to them, sell your products and build
lasting relationships with them. As we have already seen, some Internet
information delivery channels fail in their purpose as in the case of e-mails. This
in turn throws most of our publishing efforts to gutters. We end up wasting
money, efforts and most of all the precious time. Direct marketing, direct selling,
relationship building, public relations through direct communication with media,
communicating with your business partners and employees, direct advertising of
your products, customer announcements and updates all these are made
impossible if your content cannot be delivered to the end-users. End users can
be your customers, prospects, the media, business partners and employees.
RSS assures 100% delivery of the contents to the people who have willingly
subscribed for your information.
Below are some general examples of the contents you can deliver to your
various subscribers:
Newspapers can use RSS feeds to deliver their latest news articles to the
subscribers. This enables them to always stay informed about the flash news
around the globe. The book publishers can use RSS feeds to announce their
best sellers. This would help their users to keep track of releases they are
most interested in.
RSS feeds can help the affiliate managers to communicate with their
affiliates.
Banks can create RSS feeds to post their customers on their new schemes
on savings or any change in the interest rates calculated etc.
Software being the hottest on the current technology market, software
companies can keep their subscribers informed on the latest downloads and
relevant software packages available. They can also provide them with easy
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