A to Z about RSS
The XML file can be updated manually or by using modules to increase the
speed of the process. The feed is prepared by transforming the RSS file into
HTML. A scripting command named server-side include is used to place the
content on the Web page as a template. Once the module has been developed,
it’s really just a matter of sitting back and letting the content stream in.
The files can be accessed from your own Web site or by registering your feed
with content aggregators, or sites that list various feeds. Individual RSS readers
can subscribe directly to your feeds through these options. Other Web sites can
also do the same, bringing more hits to your content!
You, as a content manager, can subscribe to other sites’ or aggregators’ feeds
as well. This will provide your site visitors with news and material that you may
not have the time to develop.
Essentially, bloggers and news sites, such as The Wall Street Journal Online and
The New York Times Digital, have been the early adopters of this technology,
mutually benefiting in terms of updates and increased visibility. The feeds keep
the blog visitors informed and updated without having them to visit it daily. We
can very well put it that if not for the existence of the feeds, the response for
“blogs” would not be this increasing. And the hope of getting the like-minded
people to post the site content is very high.
Nowadays, it has become inevitable for buyers of software products, as it helps
them stay up-to-date on product news, development, support etc. Not just this,
users save time too! The journalists are switching over to RSS for press
releases and pitch letters.
The use of RSS is becoming very essential for companies, which have lots of
information to share, small budget and internet-savvy audiences. It serves as a
boon not only to the organizations wanting to widen their visibility, but also to