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A to Z about RSS

Limitations of current E-mailing technology:
Before knowing about the latest trendsetter RSS, let us discuss in length about
the current demerits faced by the organizations planning to offer e-mails or e-
newsletters to their subscribers. The organizations are meeting a great challenge
to catch the attention of their subscribers.
The users have second thoughts signing up, due to the junk mails flooding their
mailboxes. Even if they do sign in, the question of whether these mails draw their
attention pops up! With the technology world pacing through unimaginable
changes each and every minute, one needs to know how precious time is. Users
definitely may not want to even bother to open such mails, lest to read it.
With spam gaining momentum by the day, the question of mere survival of the
organizations’ mass deletion system hovers as a big challenge.
Now, people or precisely, organizations, resort to better, flexible methods of
communications. Obviously, with the enormous growth in technology, especially
in the internet, there is a need to switch over to more interesting ways of
communicating to the subscribers. Especially companies with smaller advertising
budget need to be innovative in their ways of communication through web.
This is where ‘push-based’ communications methods such as RSS come in.
RSS stands for Really Simple Syndication or Rich Site Summary. It can be
simply explained as a file containing the latest headlines, which can be published
and subscribed to easily. Major players such as Macromedia, Macromedia, Blue
Cross Blue Shield, and IDC have begun going in for RSS, not for just effective
communication, but also for augmenting visibility of their websites, thus
increasing traffic to their sites. End of the day, these organizations update their
customers without worrying about ‘mass deletion’!