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A Simple Exposition of the Principles of Psychology in Relation to Advertising


By small, MAYNARD & COMPANY
(incorporated) O^
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THE AUTHOR RESPECTFULLY DEDICATES THIS VOLUME TO THAT
INCREASING NUMBER OF AMERICAN BUSINESS MEN WHO
SUCCESSFULLY APPLY SCIENCE WHERE THEIR PREDECESSORS
WERE CONFINED TO CuSTOM.
CONTENTS
PAGE
I. Introduction 1
II. Perception 6
III. Apperception 19
IV. Illusions of Perception . 31
V. Illusions of Apperception 41
VI. Personal Differences in Mental Imagery 56
VII. Practical Application of Mental Imagery 67
VIII. Association of Ideas 86
IX. Fusion 96
X. Memory Ill
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