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A Simple Exposition of the Principles of Psychology in Relation to Advertising by Walter D Scott

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By small, MAYNARD & COMPANY

(incorporated) O^

«^A X

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THE AUTHOR RESPECTFULLY DEDICATES THIS VOLUME TO THAT

INCREASING NUMBER OF AMERICAN BUSINESS MEN WHO

SUCCESSFULLY APPLY SCIENCE WHERE THEIR PREDECESSORS

WERE CONFINED TO CuSTOM.

CONTENTS

PAGE

I. Introduction 1

II. Perception 6

III. Apperception 19

IV. Illusions of Perception . 31

V. Illusions of Apperception 41

VI. Personal Differences in Mental Imagery 56

VII. Practical Application of Mental Imagery 67

VIII. Association of Ideas 86

IX. Fusion 96

X. Memory Ill

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