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A Simple Exposition of the Principles of Psychology in Relation to Advertising by Walter D Scott

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A SIMPLE EXPOSITION OF

THE PRINCIPLES OF PSYCHOLOGY

IN THEIR RELATION TO

SUCCESSFUL ADVERTISING

WALTER DILL SCOTT, Ph.D.

Professor of Applied Psychology and Director of the

Psychological Laboratory,

Northwestern University; President of the Scott

Company, Associate

Director of the Bureau of Salesmanship Research,

Carnegie Insti-

tute of Technology, Former President of the National

Association of Advertising Teachers, Colonel, U.S.R.;

Author of

" The Psychology of Public Speaking,"

*' Increasing Human EflSciency in Business,"

" Influencing Men in Business."

BOSTON

SMALL, MAYNARD & COMPANY

PUBLISHERS

By WALTER DILL SCOTT

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