Not a member?     Existing members login below:

A Simple Exposition of the Principles of Psychology in Relation to Advertising


Full text of "
A SIMPLE EXPOSITION OF
THE PRINCIPLES OF PSYCHOLOGY
IN THEIR RELATION TO
SUCCESSFUL ADVERTISING
By
WALTER DILL SCOTT, Ph.D.
Professor of Applied Psychology and Director of the
Psychological Laboratory,
Northwestern University; President of the Scott
Company, Associate
Director of the Bureau of Salesmanship Research,
Carnegie Insti-
tute of Technology, Former President of the National
Association of Advertising Teachers, Colonel, U.S.R.;
Author of
" The Psychology of Public Speaking,"
*' Increasing Human EflSciency in Business,"
" Influencing Men in Business."
BOSTON
SMALL, MAYNARD & COMPANY
PUBLISHERS
Copyright, 1902-1903
By WALTER DILL SCOTT
Copyright, 1908, 1910, 1921
Remove