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A Cheap and Easy Guide to Self-Publishing eBooks

Chapter Four
Marketing Your First eBook with No Budget
Using Fingertip Marketing to Sell Your Books
Q: What is Fingertip Marketing?
A: Fingertip Marketing is defined as, any marketing that adheres to the following two
requirements:
1. It is free of charge.
2. It includes no verbal sales pitch to anyone.
You communicate through your computer keyboard using your fingertips.
In this chapter and on my new website, eBook-marketing.com you will find many
examples of fingertip marketing.
The address of eBook-marketing.com is:
Q: How did you come up with Fingertip Marketing as an effective way to sell eBooks?
A: When I was writing my first paperback book, How To Hypnotize Yourself Without
Losing Your Mind, I thought that once I wrote the book and was listed in the Library of
Congress, my marketing work was over.
I actually believed that I would be in a universal listing that bookstore managers and
librarians would see and then order my book.
Boy, was I stupid!
The truth is that the author must do all of the marketing of his/her book.
There is no universal listing that will get libraries and bookstores to order your books.
You have to become a "salesperson."
Most authors that I have met are not salespeople. In fact many authors I meet despise
salespeople.
The Insurance Sales professional
Think about how the typical insurance sales professional works each and every day.
 
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