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7 Keys to Success

approach and finding what works and what doesn't, you will literally
become unstoppable.
As an example, consider the story of Kevin Keegan, famous English
footballer (soccer) and eventually manager of England. Kevin was told
that he would never become a footballer because he was not talented
enough, he was not strong enough and he was too small.
It would have been easy enough for him to just give up; after all these
people telling him he would never make it were all professionals - surely
they should know what they were talking about! What did Kevin actually
do? Well there was nothing he could do about his height, so he worked on
what he could do: he worked on his physique until he built a strong,
powerful frame; and he worked on his basic ball skills.
After several tryouts, he was eventually signed as an apprentice for
Scunthorpe United in 1967. He became a full professional 12 months
later; and in 1971 moved to Liverpool where he played on the winning
team in the FA Cup 1974, the European Cup 1977, the UEFA Cup 1973
and 1976 and the Football League 1973, 1976-7.
Kevin eventually became the captain of England winning 63 caps
between 1972 and 1982; and he became European Footballer of the Year
1978 and 1979. He did it all by being flexible in his approach and
persistent in the face of unfavourable odds.
Sometimes, I tell Kevin's story at my Workshop events; and sometimes
people will say something like:
'What about all the people who tried and tried but still never made it?'
My answer is that Kevin would also have just been another statistic along
with the rest of them if he had not demonstrated these qualities. Kevin
was a winner; and you too can become a winner. To become a winner,
you simply need to internalise these qualities.
If you really want success, in whatever field of endeavour you are
pursuing, you can have it - yes you can! But you need to be prepared to
work for it - to do whatever it takes. Finding out and then doing whatever
it takes is the quality of flexibility.
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The 7 Keys to Success
Will Edwards
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