This might not sound like a very marketing orientated question, but
in fact it goes to the very core of marketing your small business.
People start small businesses for a variety of reasons – to be their
own boss, to work from home, because they were laid off, because
they saw an opportunity, or the kids are now at school etc etc.
Whatever the reason for starting a small business, one of the key
elements for the success of your business is to know where you
want to go with the business, because that Ðvision“ is going to
dictate how you market your business.
Compare the following two scenarios.
a) You start a small business with the vision of building it up so
that somebody will buy it from you in 10 years time for enough
money for you to retire on. Or
b) Your kids are now at school for at least the morning 5 days a
week so you start a small business with the aim of making
enough extra cash to take the family on holiday every year.
It is quite obvious that the whole approach to marketing the small
business in scenario one is going to be quite different to marketing
the small business in scenario two.
Different mindset, different goals, different target markets,
different marketing channels, different infrastructure etc etc.
