5 Tips for successful Small Business Marketing
Marketing is the lifeblood of any business, big or small. Marketing
drives the sales (of products, expertise, services or whatever your
business is about) that bring in the money that gives your business
cash flow that allows you to stay in business.
The only real difference between big business and a small
business owner when it comes to marketing is that the small
business owner rarely has the money and resources to embark on a
massive, all encompassing marketing campaign!
This is probably just as well because you could end up wasting a
lot of time, effort and other resources that would be better utilised
elsewhere! Why? Because marketing is one area where, with a bit
of effort and thought, a small business owner can beat the big guys
– time and again. How is that you ask?
Well, as a small business owner, you have (or can quickly acquire)
a far deeper and more intimate understanding of what your
customer wants, the norms and quirks of the area and industry you
operate in, and what your competition is up to.
And your trump cards? – You are much closer to your customer
than any corporate management structure and you can make
decisions and effect changes to your marketing efforts very
So, with that in mind, let us have a look at 5 key points that will
help crystallize your thoughts and give you direction on how best
to market your small business.