“A ‘formula’ is something that once applied to what it is suppose to, works in any region,
country or place. It’s like the formula to make cars, the formula to make light bulbs, the
formula to construct houses . . . You can always tweak or change the details but the ‘core’
formula remains the same.
Did you know that the airline industry has been using the same “tube and wing” design to
construct airplanes for over 100 years? Why? “Tube and Wing” is a proven formula, the rest
are just tweaks and changes (Type of aircraft engine, color of aircraft, number of seats etc).
The 4M Formula, as you will see, is the ‘Tube
and Wing’ design for marketing a website.
If you apply it to any current website or use it to
start a brand new one, you will make it a success.
That’s what a formula is and that’s exactly what the
For a formula to work, all ingredients should be in place and ready to work in harmony
together. If one part doesn’t work or is not properly used, the desired result (A successful
online business in this case) will not be achieved.
This will help you identify which ‘ingredient’ you need to focus on or are missing to make your
website a success.
Regardless, no matter what stage you are on, I encourage you to read the 4M Formula in it’s
entirety, so you can truly understand the 4 components required for a successful website
online”.
