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24 Hour SEO Workout

THE 24 HOUR SEO WORKOUT
Contents
Introduction ...................................................................................................................................................................................................... 7
What Is SEO................................................................................................................................................................................................... 8
How Search Engines Work ............................................................................................................................................................................ 9
Differences between Major Search Engines ................................................................................................................................................. 9
Market share of different search engines (2011) ................................................................................................................................... 10
Keyword Research .......................................................................................................................................................................................... 11
Choosing the Right Keywords ..................................................................................................................................................................... 12
Tips .......................................................................................................................................................................................................... 13
Keyword Density ......................................................................................................................................................................................... 13
Tips .......................................................................................................................................................................................................... 13
Keywords in Special Places ......................................................................................................................................................................... 14
Tips .......................................................................................................................................................................................................... 15
Keywords in URLs and File Names .............................................................................................................................................................. 15
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