Question 19:
What are the 5 fundamental principles of small business
marketing that I need for my business?
Trick 19:
As a recap here are the top 5 principles you want to include in
your marketing activities.
1.) Always start with your client in mind, never your business
Customer“wants”arethereasonwhy you are in business.
Clients want their pains and problems solved. So are you incorporating that
into your marketing?
As long as you use the Unique Selling Proposition (USP) guidelines we
described earlier, you will hit their hot buttons, attract prospects and convert
themtocustomersInshort,answertheirquestion“What’sinitforme?”
Spend time finding your target market
What you want is to market to people who happily pay for your product or
service. Take the time, DO market research and apply the methods in Trick 17
tofindyourprospects’hotbuttons
Demonstrate value to your client, not the process
Build your marketing around your USP and hot buttons. Demonstrate to them
that you can solve their problem, frustration or pain, and you will have their
attention.
Forgetthe“you”andtheprocessofhowyourproductorserviceworks
Remember they are not interested in your business but in what you can do
for them.
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