20 Straightforward Tricks to Pull in More Customers Using less of Your Time and Mone
How do I use market research in my marketing plan?
The market research we mean here is the research you need to do to define
whoyour“perfect”clientisandbyperfect we mean a client that wants your
product or service.
To find out who your perfect clients are, you must gather specific
demographic and psychographic information about them.
Demographics are characteristics that define people who need what you sell.
Basically you are finding out who they are. Some characteristics of your
potential customers are: gender, age, marital status, yearly income range,
education level, family situation (children-no children), profession, or
geographic market (city, state, country).
To properly develop your perfect client profile, you should first start with
analyzingtheclientsyou’representlydealing with and who buy your product
or services again and again. Demographics identify the prospects/customers
who need what you sell.
Everybody needs to eat but who wants to eat plain bread all the time?
So, psychographics are characteristics that define a customer who wants what
you sell. Here you are finding out how/what they think. Ask your existing
clients questions like, why do you buy from me? What do you like the
most/least about my business? And, what one thing would you love to see
different or improved?
Discover the specific wants of these clients. From these wants derive your
customer’s“Hot Buttons”Theyaretheproblems, frustrations or concerns
that matter most to your perfect customer. Try to define the top 3 Hot