Question 16:
What are the top mistakes business owners make when
creating their marketing plan?
Trick 16:
Some of the errors we make as business owners are subtle but
can have devastating results. Below, I have listed a few to keep
a look out for.
Not sticking to your marketing plan.
Small business owners sometimes forget that they spent hours
crafting and defining a customized marketing plan. Once they
arerunningtheirbusiness,theyjust“wingit”Don’tfall into that trap and
setup exact dates when you review your plan and track results.
Lack of consistent branding in your promotional activities.
Your customers and clients want dependability and familiarity. So choose a
logo, design, web page, and brand image that will encompass your unique
selling propposition, consistently. You want to create a reputation with your
future customers and that can only be obtained if your branding is consistent
and recognizable.
Resistance to step on the technology and internet bandwagon.
We are living in a digital world now where websites and email services are
critical to running a successful and credible small business. Some business
owners, while having an extremely good business sense and management
style, have a limited capacity for technological knowledge.
That’snotaproblembecausehereiswhereoutsourcingcomesinhandy
again. Hire others to do your web design, IT services, and your other
technological needs.
Going at it all by your “lonesome”, trying to operate a business completely
isolated from other businesses and networks, is a guaranteed road to
nowhere. We all function as part of a larger whole. So it is very important for
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