20 Straightforward Tricks to Pull in More Customers Using less of Your Time and Mone
What is my unique selling proposition (USP)?
entirely from your competitors.
Itclarifieswhat’sspecificallyimportant for your buyer and anything you
exclusively provide that your competition does notIt’sthemainreasonyour
customers will insist on buying from you. Here are two USP examples:
the ultimate in quality. They each know what they do and they each excel at
doing it: Wal-Mart customers appreciate cheap prices and Lexus customers
appreciate the best quality. Wal-Martcustomersdonotappreciate“best
Now think, what is the customer benefit that you offer and your competitor
Or, what do your customers want? For example, Wonder Bread was the first
competing brands yet Moms bought Wonder Bread. Because Moms (the
customer) wanted their kids to grow strong and healthy. Wonder Bread
communicated to Moms exactly what they were looking for.