Question 13:
What are some effective promotional activities for small
businesses?
Trick 13:
Every successful small business uses some sort of promotion to reach their
customers/prospects. Direct results from such promotional activities can
include: increased visibility in the market, added credibility for you or your
company or enhanced image or brand.
The following cost-effective, easy-to-implement examples are some of the
promotional activities that can boost your sales revenue in a way traditional
Contests
Create a buzz around your business by setting up a contest related to
your product/service. An invitations company can organize a contest for
“Best Card Design” and send out a press release announcing the contest
and who will be judging.
Or, create a video contest where you ask customers to show the funniest
way to use your product. The videos are posted on your website and
video sites and the customer video with the most views wins. Be creative
and innovative here and the rest will flow.
Demonstrations
Demonstrations are a way to attract people to your door step.
Show them how to best use your product, and establish credibility. Key
hereistoofferademonstrationofyourproductsolvingthecustomer’s
pain or problem. Don’tforgetacalltoactionafterthedemonstration
Coupons
Give your existing clients a price break of 10-20% percent or more.
It makes them feel valued as a customer. It will help you in building a
loyal relationship with existing clients and entice prospects to check you
out.
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