Question 12:
What should I include in my marketing material package?
Trick 12:
The most important thing you need to do when creating
marketing materials is to educate your customers on
why you can solve their problem.
Start with a one page sales letter explaining how you are
different from anyone else in your business, stating at least three big benefits
of doing business with you from their perspective. Benefits are attached to
the customer, features attached to your product/service.
lwaysthinkintermsofwhat’sinitforthemndalwaysincludeastory,
such as how you got started, why you created the product, how you
overcame adversity, etc. People love stories.
When assembling your marketing materials do not go overboard and start
printing out 10,000 copies each. Carefully analyze and define the purpose of
each of your marketing packages and create different kits for different
purposes.
The marketing materials that any small business would benefit from having
are:
A color brochure about your business with a strong call to action.
Postcards including a strong call to action.
Glossy Business cards, yes you guessed it, with a call to action.
A magnetized version of your business card so a client can have your
phone number/website information prominently displayed.
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