Question 7:
Where do I find the best marketing help for my small
business?
Trick 7:
As a local business, the best help you can get is by joining forces with other
small businesses. Contact some non-competing small businesses serving
customers in your geographic market. Offer to promote their
products/services to your customers in exchange for them offering your
services to their customers. This usually produces sales at a very low cost.
Partnering up also allows you to achieve advantages of scale, scope, and
speed. You can take advantageofotherpeople’sinfrastructure. You can take
advantageofotherpeople’sreachandcustomeraccess
When looking for these partner businesses you want to ensure that their
customer base can become your “perfect” customers.
Which means, you look for clients that will benefit from your product/service
and with whom you can establish long term relationships. So when looking at
another business’ offering make sure it is complementary to your
products/services.
There has to be a common ground between your customers and theirs, like a
spa owner teaming up with a hairdresser or a beauty salon with a women’s
clothing store.
be the best marketing help you ever invested in - at virtually no cost to you.
What more can a local business owner ask for?
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