Question 5:
How can I advertise my small business without having to
spend massive amounts of money?
Trick 5:
Some of the simplest ways to advertise your business are not that secret or
complicated. Here are a couple that have helped small businesses to tighten
up their belts and trim the fat from their advertising budgets.
The classifieds. The local classifieds section usually has a section for free ads.
Use as many free classified ads as you can but keep a record of sales from
them. Once you find which one works best you can gradually cut down on the
others and only use the sales generating ones. This tracking of ads takes some
time but it will be well worth it at the end.
Message boards. Most malls and larger shops, even some small ones or
coffee shops have a message board for customers to post messages. If you
regularly use certain shops, ask the owner or sales person if you could display
some flyers or business cards. In turn you could advertise his business in the
same way if he is not a competitor.
Also be sure to leave your business cards at any public and social venue you
attend, especially if the social gathering is related to your line of business, is
an industry event, or is in a public place.
Ifyou’relookingfora“mobile message board” wrap part of an employee’s
car in your company's advertisement in exchange for free-gas-money. If you
want to take it outside your company offer an incentive that makes people
talk about and want to sign up for the mobile message board, for example
offer them a free carwash every month for life aslongastheircar’swrapped.
Donations. This one is not entirely free but it is a small price to pay for the
exposure it gets your business. Offer a local charity, fire department, police
station or any public service a new product or related service of yours. Then
let your local paper know about it as an event and item of interest for their
readers. You might be pleasantly surprised by the response and interest of
the public.
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