Question 4:
How can I fight increased competition?
Trick 4:
Iprefernottouse“fighting”the competition because it kind of emphasizes
that there is not enough to go around for everyone. So, I like to answer this
question with either recommending you team up with your competition or, if
they are a bit short-sighted and that is not possible, you differentiate your
offering so much from the competition that they are not a direct threat to
your business anymore. This could be by offering your product or service to a
very well defined clientele.
You need to find that one thing that makes you unique in what you offer.
Why are your clients choosing you over other businesses? Well, the best place
to discover thisunique“thing” is by asking your existing customers.
Another way to differentiate yourself is by looking at your competitors and
looking at the missing links, such as what features in their product/service do
they not provide, what type of client are they not serving, and what problem
or pain of the customer/prospect is not being solved. If you are good at what
you do and know your product, you will always find something that can be
done better or improved.
Onceyouhavedeterminedyour“unique”sellingpoint,youcannow
summarize that into a powerful but short phrase. This phrase is now a
characteristic that differentiates you from the competitor.
So when someone asks what youaredoing,don’tjustsay“I’m a massage
therapist”butrespondwith“Ihelpwomen become stress-free”Thiswill
eliminate the need to“fight”yourcompetitionandhelp create real value for
your customers.
Look for organizations or people that can give you access to a new customer
base. For example, a real estate agent can offer to provide his services at a
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