Question 3:
How do I reduce my costs?
Trick 3:
Reducing your costs as a small business owner can make all the difference.
And thanks to the internet and globalization it is not a far-fetched goal for you
anymore.
The internet and social media sites make it possible to share your business
and services globally. Facebook, Twitter, LinkedIn, YouTube are the most
common sites where you can set-up an account for your business and start
networking and get connected.
Another big way to promote yourself and your website now is through
“organic”searchengineoptimizationIknowthisisamouthfullbutallit
means is that there are free ways to get your website exposed and looked at.
And the more your website gets looked at, the more the search engines will
look at it as an authority site on the subject and bump it up on the search
results pages.
There is much training and hype about this method but I want to keep it
simple and clear for you here. So one of the things you can start doing is look
for forums and blogs related to your business, product or service and start
leaving comments and tips on there including a link to your website.
These comments and tips need to be informative and helpful to the readers
and not come over as hard selling your business. Another way to help get
links into your website is to write articles (or get someone to write articles for
you) about your business and post them on Ezinearticles.com.
Again here the articles are not sales/promotional but providing your target
market with valuable and trustworthy information. And at the bottom of the
article you add your website link and what you are offering.
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