Lesson Twelve – Deep Linking and Targeting Your Niche
In this lesson we talk about the layout of CBmall and how it can help you drive
niche traffic for more sales.
First, go to the home page of CBmall and observe the layout:
(go ahead, I'll wait :)
CBmall uses a directory structure to logically arrange products according to
general interest, and then subcategory.
The Power of Deep Linking
For example, a couple of chapters ago, we talked about eZines and you can see
on the home page of the mall that under the Internet Advertising category it has
an eZines subcategory.
Let’s say you have your own web site where you have a page talking about
eZines. You can put a link directly to that page so that your readers get right to
the part of the mall that interests them. Here’s an example:
This is called deep linking, and it's an important way to let you make shopping
easier for your visitors.
Let's say you run a few auctions on eBay now and then. You could send your
customers a thank you note with a link to the CBmall Auction page, which is full
of great products that have to do with online auctions.
Look through the mall and you will see many pages that are appropriate for deep
linking.
If you've ever heard that saying before, you know what I'm talking about. The
more focused you can make things, the more sales you will get.
