13 Pillars of Internet Marketing
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THE 13 PILLARS OF INTERNET MARKETING
The 13 Pillars of Internet Marketing offers a broad introduction to internet
marketing methods for people like you – for marketing managers, business
owners and entrepreneurs.
It has been written to help you build your overall online marketing knowledge,
explaining a wide variety of internet marketing activities or ‘pillars’.
Few businesses understand the technical aspects of internet marketing. I
strongly believe that companies need to have some understanding of internet
marketing methods in-house, so that they can understand why things need to be
done. Businesses can then make the decision to either do everything in-house, or
manage the process and outsource the technical side to a good search engine
Search engine optimization firms are good technicians, but they don’t necessarily
understand how to portray your business online. They will do what they are told
to do, or they will tend to do a very good job of just certain aspects of search
engine optimization. However, you know your businesses best and that’s why
it’s important for you to understand what you can and can not do, or should or
should not do, from an internet marketing perspective.
The content of this book will introduce you to the fundamentals of internet
marketing and give you a broad understanding of how to implement them. I
will be using real life and fictional examples to demonstrate the concepts
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