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Make Your Site Valuable to Your Readers
There aren't any magic pills to create a great Web page that everyone will visit again
and again, but if you follow these ten tips your site will be more popular and easier for
people to read.
Know your audience, and keep them in mind when you write.
If your Web pages are frequented by people with slower modems then designing a
page that looks best over a T1 is not a successful strategy.
Avoid lots of text.
People don't read the Web, they skim it.
Check your spelling.
Use a spell checker, either in your editor or on-line.
Keep links current.
Check your links often to make sure they are still valid. Using a link checker speeds up
pages with many links.
Keep it simple.
Visually, simple is better than complex, especially when images will only be seen a
short time. Avoid the complex since it obscures your message rather than clarifies it.
Use pictures, illustrations, graphs, etc. to punch up an important point, and to make
complex ideas simple.
However, avoid literally mimicking what's said in the text. The graphics must enhance
and play on variations of the text to make it more interesting - but never stray from the
spirit of the message. At their best, graphics add humor, emotion, reality, believability,
and playfulness to help bring about understanding and agreement in viewers.
Keep text simple and readable, without overdoing emphasis. Use changes of size,
style, color, and position, including bullets, symbols and other devices to highlight and
organize your text in moderation. To avoid distracting the reader, limit the number of
