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Know Your Customer
Before you start redesigning your website, it’s best to learn as much as you can about
your customers and what capabilities they expect. The design of the most useful and
effective sites typically starts with thorough analysis of customer needs, identifying the
tasks that site users seek to accomplish. Not only will such an understanding improve
your site’s effectiveness, it can also eliminate costly mistakes.
So, in conclusion ... the number one tip I would like you to think
about is to Know Your Customer.
Your customers are the individuals or businesses that purchase your goods or serv-
ices. If you don't know who your customers are, you won't know how to tell them about
your product or service or how to get it to them.
You could waste money placing ads in the wrong magazines or putting up signs in in-
appropriate parts of town. Or you could misjudge the price your customers are willing
to pay.
Know thy customers should be one of your business mantras from Day One.
