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10 things you can offer for free
Itʼs a good idea for all the old, traditional reasons that it pays to hand out free samples.
It lets people know who you are and it gives them an opportunity to try your product
without any risk. Most importantly, it creates the trust that buyers must have before
they hand over their cash. Thatʼs what all marketing is about. Good copy, good cus-
tomer relationships, good branding are all intended to persuade leads that their money
wonʼt be wasted.
Ebooks
People love free ebooks, mainly because information is something we are all seeking
online. Let's say you have a few different ebooks, all falling into different categories,
you can give away a full ebook to someone if it falls under the umbrella of the same
niche. For example, if you are in the weight-loss business, you could offer your sub-
scribers an ebook that teaches them how to build their arm muscles. Anything that you
believe your customers will find useful is a great way to build the customer-business
relationship. So don't be afraid to give away a quality ebook, it just might lead to an-
other purchase.
