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The title tag and page header are the two most important spots to put keywords, PC
World notes.
BEWARE: Putting ridiculous amounts of keywords on your site will get you labeled as a
spammer, and search engine spiders are programmed to ignore sites guilty of
"keyword-stuffing." Be strategic in your keyword use.
Optimize your images
This doesn’t have to require a large amount of effort, but if you can dedicate some time
towards optimizing your images by uniquely naming your photos, adding tags and de-
scriptions this can go a long way towards increasing the traffic driven to your images.
I’d also recommend uploading the highest quality images possible, unlike Facebook
where a small image is normally fine,
Flickr will provide multiple sizes of your photo – so a high quality image would look bet-
ter in this case, providing your broadband speed isn’t too slow!
Link back to yourself
There is probably no more basic strategy for SEO than the integration of internal links
into your site -- it is an easy way to boost traffic to individual pages, SEO Consult says.
You should make it standard to link back to your archives frequently when creating new
content. MarketingVox advises that you also make the anchor text search-engine-
friendly: "The more relevant words point to a page, the more likely that page is to ap-
pear in search results when users run a query with those terms."
As with all other SEO approaches, be sure your links are appropriate, and be careful
not to cross the line into excessive linking -- you don't want your visitors to get an-
noyed.
Phrase Elements
Use the semantical tags <STRONG> and <EM> tags for targeted keywords within the
visible content of your pages, but sparingly. Those tags are alternatives to the <B> and
<I> tags, which can also be used, but are for visual presentation purposes only.
