101 Ways To Improve Your Web Presence
Network, Network, Network
Did I say network. There is an old marketing saying “It is not who you know, but who
knows you.” This is so true. Make sure everyone in your community knows who you
are. Go to chamber meetings, join the Rotary, be visible in the local business commu-
nity. Take every opportunity you can to meet other business owners. And don’t forget to
get their business cards so you can enter them into your database.
Publish a “how-to” guide.
Research ways to do things better pertaining to your industry or niche and make a
Provide educational postings on your blog.
If you come across a topic related to your field that is lengthy in information, develop
several blog postings on the topic as an educational series. This can drive people back
to your blog over and over. Everyone enjoys learning, don’t they?
You can showcase your know-how and expertise by making lens on a topic of your
choice. This will certainly send abundant traffic to your site.
Make an eBook.
Take an interesting topic, or several, and turn it into a short eBook. If you have done an
educational blog posting in a series format, you can put these together and make an
eBook as well.
Make a video.
You don’t have to be a professional to make a short video. For example, Windows
movie maker would work great. Get several photographs together and insert into a
movie maker program, add some voice-overs with a Sound Recorder Tool and Bam!
You have a video to post.