Chapter 3
Website Basics
Reversing Surfer Mania - How to slow those surfers who arrive as over- opinionated maniacs.
Who Do I Believe? - Here are things that lead to failure of a website. But can you believe these arguments?
Building Consumer Confidence - Without a storefront and tangible goods, online businesses are at a disadvantage.
How Do I Sell Products Produced By Others? - The best way may be the indirect or soft sell.
Can You Risk Supporting An Affiliate Program? - You may find you can not afford the risk of supporting one.
Does Your Site Tell The Truth? - A alternative to great advertising copy is to tell the truth.
Is Your Site Ready For This? - Ahead is a truly awesome change. Can you deal with it?