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1001 Newbie-Friendly Tips by Bob McElwain

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One Path To Online Success............................................................................................. 27

Niche Finding Made Easy............................................................................................. 32

Define A Niche, Then Conquer!................................................................................... 35

Knock Off The Guru!.................................................................................................... 39

The Vortals Are Coming............................................................................................... 43

Who Do You Want To Sell To? ................................................................................... 46

Plan Your Way To Success........................................................................................... 48

Learn To Win ................................................................................................................ 51

The Ultimate Shoestring Startup! ................................................................................. 54

Chapter 2........................................................................................................................... 58

Getting Your Site Right .................................................................................................... 58

Website Baseball - You're Out! ........................................................................................ 58

If You Want A Website, First Comes HTML................................................................... 58

Conventional Formats Work............................................................................................. 58

Boring Is Best ................................................................................................................... 58

Make Your Own Rules! .................................................................................................... 58

The First Fold Makes Your Site! ...................................................................................... 58

I Built It, But Nobody Came............................................................................................. 58

Are Free Graphics Really Free?........................................................................................ 58

Take Credit Card Orders On The Cheap........................................................................... 58

Choose Your Merchant Account With Care ..................................................................... 58

Expand Your Business To The Web? ............................................................................... 58

Website Baseball - You're Out! .................................................................................... 59

If You Want A Website, First Comes HTML............................................................... 61

Conventional Formats Work......................................................................................... 64

Boring Is Best ............................................................................................................... 66

The First Fold Makes Your Site........................................................................................ 67

Make Your Own Rules! ................................................................................................ 71

The First Fold Makes Your Site! (Or Breaks It.).......................................................... 75

I Built It, But Nobody Came; What Now? ................................................................... 78

Are Free Graphics Really Free?.................................................................................... 82

Take Credit Cards Orders On The Cheap ..................................................................... 83

Choose Your Merchant Account With Care ................................................................. 85

Expand Your Business To The Web? ........................................................................... 90

Chapter 3........................................................................................................................... 92

Website Basics .................................................................................................................. 92

Reversing Surfer Mania .................................................................................................... 92

Who Do I Believe?............................................................................................................ 92

Building Consumer Confidence........................................................................................ 92

How Do I Sell Products Produced By Others? ................................................................. 92

Can You Risk Supporting An Affiliate Program? ............................................................ 92

Does Your Site Tell The Truth?........................................................................................ 92

Is Your Site Ready For This?............................................................................................ 92

Reversing Surfer Mania ................................................................................................ 93

Who Do I Believe?........................................................................................................ 95

Building Consumer Confidence.................................................................................... 98

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